Conversion economics, made clearer
Know what your landing page needs to earn.
Connect advertising costs, conversion rates, and customer contribution. Explore the arithmetic before assuming that more conversions mean more profit.
Explore your numbers →Transparent formulas. Editable assumptions.
Landing page economics calculator.
Use one currency and matching reporting periods. Starting values are illustrative, not benchmarks. The calculator does not connect to campaigns or forecast performance.
A hypothetical comparison
Higher conversion. Lower contribution?
Both pages receive 500 visits and spend 1,000 on advertising. Their offers produce different contribution per order.
| Metric | Page A | Page B |
|---|---|---|
| Orders | 50 | 25 |
| Orders per visit | 10% | 5% |
| Contribution per order before ads | 15 | 50 |
| Contribution before ads | 750 | 1,250 |
| Contribution after ads | −250 | 250 |
Page A converts more visits into orders, but Page B produces more contribution after advertising in this example. Neither result includes fixed overhead.
Understand what is being counted
The metrics behind the result.
- Page action rate
- Orders or leads divided by attributed page visits. This tool uses visits, not advertising clicks or unique people.
- Acquisition cost
- Advertising spend divided by the selected outcome. Direct-sales mode uses orders; lead mode uses customers acquired from the entered leads.
- Contribution per order
- Entered revenue per order minus entered variable cost per order, before advertising.
- Contribution after advertising
- Total entered contribution from orders or acquired customers minus advertising spend. This is not a complete business profit calculation.
- Break-even ad cost per visit
- Total contribution before advertising divided by visits. A negative figure means there is no nonnegative break-even advertising allowance under those inputs.
- ROAS
- Attributed revenue divided by ad spend. Displayed in sales mode only; it does not account for variable costs or overhead.
Review the page and the measurement
Before you change the offer.
Identify the question you want a change to answer. A layout change, traffic change, and pricing change happening together can make results harder to interpret.
Common landing-page economics questions.
Is the scenario explorer a forecast?
No. It changes entered assumptions while holding other inputs constant. It does not model auction dynamics, audience changes, capacity limits, or statistical uncertainty.
Why is a result marked N/A?
A required denominator is zero. For example, cost per order cannot be calculated without orders. The tool does not replace an undefined result with zero.
Does a positive contribution mean the page is profitable?
Not necessarily. Fixed costs and any omitted expenses still need to be accounted for. The result is limited to the costs and outcomes you entered.
Can this tell me whether a test result is significant?
No. This calculator does not perform statistical testing or recommend a sample size. Avoid treating a small observed difference as proof of improvement.
Does this page manage campaigns or build landing pages?
This is an independent educational planning resource. It does not connect to advertising accounts, provide campaign management, or guarantee performance.
All tools run in temporary page memory. No accounts, analytics, cookies, saved history, or submissions are included. Reloading clears your entries. Hosting providers may keep access logs; external sites follow their own privacy practices.